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The collection
The origin
Named after a diamond
A 1,758 carat rough stone from the Karowe mine gave us our name and our standard. Sewelô means rare find in Setswana.
#1
The fragrance
Five fragrances, one standard. Each is an Eau de Parfum built to open bright, sit close to the skin and still be there at the end of the day. We would rather make five well than fifty fast.
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#2
The standard
Responsibility has been part of the brief from day one. Materials are chosen to last and the range is priced for what is in the bottle. Nothing ships until it meets the standard the name asks for. When something is not right, we put it right.
Sewelô means rare find in Setswana. We try to earn the name.
The Stone
Rough, uncut and named by the people who found it.
The bottle
Glass molded with the uneven faces of an uncut diamond.
The skin
The same fragrance reads differently on everyone.
The perfumers
The Noses
Five fragrances, five signatures. The perfumers who composed the collection.
The bottle
Cut like the rough
The Sewelô came out of the ground as a rough stone the size of a tennis ball, its value hidden under a layer of black carbon. Our bottle borrows that shape, so it catches the light differently from every angle. Each one holds 105 ml of Eau de Parfum.
The Pair
Wear it in pairs
One for daylight, one for after dark. Start with the two ends of the line and learn your range.
Fragrance of the season
The idea
The scent people know you by
A fragrance that truly fits you is a rare find. Wear it long enough and it stops being a bottle on a shelf. It turns into the way people remember you, your own personal Sewelô.
Good to know
The Practical Part
Unisex By Design
All five fragrances are made for anyone to wear. Choose by scent, not by aisle.
Eau de Parfum strength
105 ml bottles with 10+ hours of wear on most skin.*
Delivering to your doorstep
Order online and get fast delivery to your door.
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First to know
New fragrances, restocks and the occasional offer. Nothing more.